B2B
Market Research
Expert market research solutions for B2B
​We offer specialized B2B market research services designed to help companies gain a deep understanding of their target markets, competitors, and industry trends. Our approach combines quantitative and qualitative methodologies to deliver actionable insights that support strategic decision-making. Whether you're exploring new market opportunities, assessing customer needs, or evaluating potential partners, our research provides the clarity and data-driven guidance you need to stay ahead in a competitive landscape.
We specialise in Qualitative Research for multicountry international studies covering Spain nationwide
Silvia
Iranzo Ferrandis
Director & Consultant
Silvia Iranzo Ferrandis is Director and Consultant at In Market Research. Equally at ease working in English or Spanish in a variety of fields within market research such as Advertising, Consumer Goods, Tourism, IT, Finance or Medical and Pharmaceutical studies with Specialists, PCPs and patients.
Professional Memberships, Market Research Excellence and Best Practice
Silvia Iranzo Ferrandis is responsible for In Market Research and a proud member of the following professional associations within the insights, data, analytics, business intelligence, market research, marketing, social and opinion research industries.
Membership to these associations is a commitment to the highest standards of profesional practice, ensuring legal and ethical compliance by adherence to the International Code ICC/ESOMAR.
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She is actively committed to continuous learning and development to acquire and contribute to the latest knowledge and thinking in the field by regularly attending, presenting and teaching at international market research conferences, courses and webinars.
The World Association for Marketing, Social and Opinion Research
The Spanish Insights and Analytics Association
The Qualitative Research Consultants Group
The Insight Consultants Group
The Association for Qualitative Research
The British Healthcare Business Intelligence Association
*Certified in AE reporting
CONTACT
B2B Market Research service
In today’s complex and competitive business landscape, understanding your market is no longer optional—it’s essential. Whether you're exploring a new vertical, launching a product, or refining your positioning, B2B market research plays a crucial role in reducing risk and guiding informed decisions.
But not all B2B market research services are created equal. In this article, we’ll walk you through everything you need to know to make the most of your investment in business-to-business market intelligence, including the benefits, methodologies, and how to choose the right B2B market research agency for your goals.
What Is B2B Market Research?
B2B market research refers to the process of collecting and analyzing data about business customers, markets, competitors, and industry trends to support decision-making in business-to-business environments. Unlike B2C research, which focuses on individual consumers, B2B research deals with more complex buying processes, longer sales cycles, and multiple stakeholders.
Methodologies Used in B2B Market Research
Qualitative Research
Ideal for exploring perceptions, motivations, and expectations, qualitative techniques include:
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In-depth interviews with key decision-makers
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Focus groups with stakeholders
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Observational studies
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Exploratory workshops
These methods provide rich, detailed insights that are crucial for strategic planning.
Quantitative Research
Quantitative studies focus on measurable data. They’re essential for:
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Market sizing
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Customer satisfaction tracking
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Brand awareness surveys
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Pricing analysis
Using online surveys, CATI (computer-assisted telephone interviews), and analytics tools, these techniques offer reliable, scalable data to support executive decisions.