B2B
Market Research

Expert market research solutions for B2B

We offer specialized B2B market research services designed to help companies gain a deep understanding of their target markets, competitors, and industry trends. We use qualitative methodologies to deliver actionable insights that support strategic decision-making. Whether you're exploring new market opportunities, assessing customer needs, or evaluating potential partners, our research provides the clarity and data-driven guidance you need to stay ahead in a competitive landscape.

Are you looking to better understand your B2B market, customers, or competitors?

We specialise in Qualitative Research for multicountry international studies covering Spain nationwide

Silvia
Iranzo Ferrandis

Director & Consultant

Silvia Iranzo Ferrandis is Director and Consultant at In Market Research. Equally at ease working in English or Spanish in a variety of fields within market research such as Advertising, Consumer Goods, Tourism, IT, Finance or Medical and Pharmaceutical studies with Specialists, PCPs and patients.

ABOUTUS

Professional Memberships, Market Research Excellence and Best Practice

Silvia Iranzo Ferrandis is responsible for In Market Research and a proud member of the following professional associations within the insights, data, analytics, business intelligence, market research, marketing, social and opinion research industries.

Membership to these associations is a commitment to the highest standards of profesional practice, ensuring legal and ethical compliance by adherence to the International Code ICC/ESOMAR.

She is actively committed to continuous learning and development to acquire and contribute to the latest knowledge and thinking in the field by regularly attending, presenting and teaching at international market research conferences, courses and webinars.