Studies to get closer to consumers, in order to know

not only their behaviour and consumer habits but
which are their motivations and what drives their decisions,
exploring their most rational and emotional sides
their individual and group behaviour

their opinion and what matters to them.

Exploratory, motivational, social and opinion studies

Consumer behaviour and life styles
Consumer habits
Product Test
Concept Test
Package Test
Distribution, marketing and promotion

Market Feasibility and Demand

Brand Notoriety, Image and Positioning
Advertising Pre-test and Post-test
Evaluation of advertising campaigns' effectiveness
Client satisfaction

Service quality evaluation
Ethnographic Studies

Work Climate